{"id":1230,"title":"Hideous Production","description":"When setting up the Hideous brand, it was very important for Mr Hideous that he found a company who shared identical values in terms of ethical processing and manufacturing. After a worldwide search, he decided that Rapanui were a perfect fit. Rapanui are a company based in the UK who were able to","content":"

\"\"\"Ethical materials and production should be as important to the fashion industry as telescopes are to the astronomy industry.\"<\/strong><\/p>

When setting up the Hideous brand, it was very important for Mr Hideous that he found a company who shared identical values in terms of ethical processing and manufacturing. After a worldwide search, he decided that Rapanui were a perfect fit. Rapanui are a company based in the UK who were able to offer Mr Hideous an almost perfect process which contained everything he was looking for. This is the first in a series of posts regarding the Hideous process.<\/p>

Organic Cotton<\/h2>

Mr Hideous has always been a huge advocate of organic cotton, both in clothing and bedding. Why organic cotton? It is better for the producers and ecosystem where it is produced as there are no artificial fertilisers or pesticides used in the growth of the cotton. Toxic pesticides have previously been responsible for causing sometimes irreversible damage to wildlife and rivers, as well as many communities and farmers.<\/p>

By avoiding potentially toxic pesticides, the cotton farmers and workers benefit by avoiding the possible health problems and deaths which are common in non-organic cotton production. The non-use of pesticides reduces production costs and farmer debts. The problems with pesticide debt has resulted in thousands of suicides in India which is the world\u2019s largest cotton producer.<\/p>

GM Free<\/strong><\/h2>

GM (genetically modified) cotton makes up a significant amount of worldwide cotton production. This is a process where crops are modified using a genetic engineering technique usually in order to introduce a characteristic to the plant that doesn\u2019t naturally occur, such as a resistance to pesticides. Organic cotton is GM free, as it is banned in organic systems. GM cotton can pose a risk to wildlife and human health, as well as causing farmers unnecessary expense.<\/p>

Even though there are less inputs into the growth of organic cotton, it means less water is required, however, the cotton is still a thirsty crop. The fields that grow the organic cotton for our products are in the North of India, where the monsoons fill reservoirs that supply almost all the water needed.<\/p>

GOTS Certified<\/h2>

One of the reasons that Mr Hideous left the \u201cfast fashion\u201d industry was because of the poor working conditions and abuses of workers rights that are commonplace in the industry. That is why all of the organic cotton used in Hideous designs is GOTS (Global Organic Textile Standard) certified. GOTS certified organic textiles must meet social criteria based on the International Labour Organisation (ILO) conventions. These cover minimum wages, working hours, child labour, freedom of association, discrimination, harsh or inhumane treatment and more. GOTS is the worldwide leading textile processing standard for organic fibres, including ecological and social criteria, backed up by independent certification of the entire textile supply chain. The GOTS official website is https:\/\/www.global-standard.org\/<\/a><\/p>

Therefore, when you wear a Hideous product, you can be sure that every base has been covered with regard to ethical production.<\/p>","urlTitle":"hideous-production","url":"\/blog\/hideous-production\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/hideous-production\/","fullUrl":"https:\/\/mrhideous.com\/blog\/hideous-production\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1567000413,"updatedAt":1654873757,"publishedAt":1654873757,"lastReadAt":null,"division":{"id":1447,"name":"Hideous"},"tags":[{"id":301,"code":"ethical-fashion-u-k","name":"EthicalFashionUK","url":"\/blog\/tagged\/ethical-fashion-u-k\/"}],"metaImage":{"original":"https:\/\/images.podos.io\/5d6688bcd15e07.58982736.jpeg","thumbnail":"https:\/\/images.podos.io\/5d6688bcd15e07.58982736.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5d6688bcd15e07.58982736.jpeg.jpg?w=1920&h=1440"},"metaTitle":"","metaDescription":"","series":[],"similarReads":[{"id":1228,"title":"Hideous Beginnings","url":"\/blog\/hideous-beginnings\/","urlTitle":"hideous-beginnings","division":1447,"description":"This is the story of how and why the Hideous brand was born. The birth of Hideous - a fashion revolution","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/5d667ed60d0fd2.61319023.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5d667ed60d0fd2.61319023.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":3850,"title":"Dropping Seeds, Not Standards","url":"\/blog\/dropping-seeds-not-standards\/","urlTitle":"dropping-seeds-not-standards","division":1447,"description":"Sometimes, we at Hideous run a Buy One, Get One Tree weekend. During these, we plant a tree for every order placed. Of the 1 billion items of clothing made each year, almost 40% of all production is never utilised","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/5e9a57fe2d4e55.58479643.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5e9a57fe2d4e55.58479643.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":4122,"title":"The Hideous Circular Economy","url":"\/blog\/the-hideous-circular-economy\/","urlTitle":"the-hideous-circular-economy","division":1447,"description":"In a circular economy, products are designed from the start to be remade. That means materials flow back to the maker and the new product is made from the old product. It is different from recycling, or up-cycling, where material is turned into something different before it is then thrown away","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/5ea9aa89b75ec6.25279588.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5ea9aa89b75ec6.25279588.jpeg.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}