{"id":3850,"title":"Dropping Seeds, Not Standards","description":"Sometimes, we at Hideous run a Buy One, Get One Tree weekend. During these, we plant a tree for every order placed. Of the 1 billion items of clothing made each year, almost 40% of all production is never utilised","content":"

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Sometimes, we at Hideous run a Buy One, Get One Tree weekend. During these weekends, the manufacturers of our products, Rapanui, plant a tree for every order placed.<\/p>

There is a huge amount of waste in the clothing industry, with approximately 1 billion items produced every year. With so much waste, it means there is the equivalent of a dump truck full of textiles goes straight to landfill, every second. This is a contributor to climate change as CO2 pollution occurs as part of the process of making things.<\/p>

Hideous do things differently. Our products are produced from organic cotton and our packaging is recyclable paper with no plastic involved.\u00a0Every product we make is designed to be sent back to us when it is worn out - we make new products from the material we recover, so the cycle itself is renewable. In effect, a circular economy.<\/p>

Instead of making more things and hoping for change, we change the way things are made. That's what sustainability means to us. So why not plant trees too?

To make sure their planting efforts are as effective as possible, Rapanui partner with various tree-planting projects and organisations. Most of them are international, where we can have the biggest impact. So far our partnerships have mostly contributed to projects that have reforested large areas of Madagascar.<\/p>

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<\/p>

These trees help keep the Madagascan coast line stable, diversifying and restoring the natural balance of nature, preserving the environment for native species and ecosystems. The project also offers long-term employment to local communities and improves the livelihood for local workers.The tree planting organisations we work with are focused on maintaining natural biodiversity and combating deforestation, working in areas where the trees are needed the most.<\/p>

So watch out for our tree planting promotions on social media. Treesy does it.

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